See how
news stories
persuade us.

A nutrition label for the news. Scan an article and we’ll flag the subtle tactics that play on your emotions, slant the story to one side, or push you toward a conclusion.

A lens, not a verdict.

NII doesn’t decide what’s true or tell you what to believe.

First 100 launch signups get a 14-day free trial, then 25% off their first paid month. After that, plans start at the regular price of $9.99/month.

40-SECOND DEMO

See NII analyze an article

Watch how NII scans an article, flags persuasive language, and explains what it found.

The dashboard shown is an early proof of concept. The final design and layout will differ.

How NII works

1

Paste an article

Enter a URL or article text.

2

NII checks how it is written

It looks for emotional pressure, one-sided wording, missing context, and other persuasive techniques.

3

See what it found

Get a score, and clear explanations of why certain language was flagged.

4

You decide what deserves your attention

See where the article may be pushing you before deciding what you think.

What NII does not do

  • ×Decide whether an article is true
  • ×Label political bias
  • ×Judge the author’s intent
  • ×Rank news outlets
  • ×Tell you what to believe

What NII does

  • Flags persuasive framing
  • Shows where emotion is being used
  • Identify context gaps
  • Compares how different articles tell the story
  • Help people understand how a story is being told

Research-oriented

NII is built on decades of research in communications, psychology, persuasion, and influence. Its methodology has received academic review from Professor Sander van der Linden at the University of Cambridge, and NII is actively collaborating with him through the Cambridge Social Decision-Making Lab to validate its ability to identify influence patterns at scale.

Example NII Analysis

Narrative Influence Score: 72 / 100

Emotional intensityHigh
Framing signalsElevated
?Tribal divisionModerate
Complexity reductionModerate

This article uses repeated urgency language and emphasizes one interpretation more strongly than alternatives. It takes a semi-complex issue and boils it down into black and white thinking.

Analyze Your First Article

What you can do with NII

Scan before you share

See whether a story uses strong emotional framing or urgency language.

Compare coverage

Look at how different outlets frame the same event.

Understand your reaction

See which wording, emphasis, or missing context may be shaping your interpretation.

Build media awareness

NII helps you pause, compare, and think more clearly.

Join the first public beta

Be one of the first 100 users to test Narrative Influence Index.

  • Article scanning
  • Narrative influence score
  • Category breakdown
  • Article comparison tools
  • Early feature access
  • Direct feedback channel